A new Heritage Lottery funded wildlife project now boasts a clear marketing strategy, confident brand and exceptional website thanks to Keystone – with our team working this summer to bring this three-year long wildlife project to life.
Called ‘New Life on the Old West’, the project has been designed to deliver small-scale habitat improvements – ponds, scrapes and wildflower meadows – in the arable landscape, the extensive ditch network, and community green spaces deep within the Cambridgeshire Fens. These are important strongholds for rare and threatened species and the much-needed improvements are designed to create a more resilient landscape that connects dispersed species and habitats.
The project also ensures that a wider range of people can access and enjoy the fenlands, with a diverse series of events, demonstration sites, and a dynamic volunteering programme already in place to encourage and engage interest in the Fens. This core collaborative working is designed to build a stronger connection between local residents and the green spaces and biodiversity on their doorstep.
Keystone’s in house team firstly ran a series of workshops to explore the goals and vision for the community-led initiative, before identifying and building a strategy and associated messaging. Our friends at Slade Design were also key to the project, with their designers working to our brief to deliver identity and brand creation that was then applied to digital and print.
With the programme now launched and a marketing strategy in place, Keystone is set to work with the New Life Old West team throughout the lifecycle of the programme; supporting its communications activity and helping it maximise its engagement within the local community and stakeholder groups.