Keystone Marketing

freelance marketing services tailored to your business


Marketing is key for any business and we think KEYSTONE is too

About Us

Hayley Williams - Managing Director

Keystone was born in 2011, after the realisation that Hayley could use her expertise to help a number of businesses with their marketing requirements. With over 14 years professional marketing and project management experience, Hayley built up her expertise from a variety of roles and sectors - including marketing campaign management at an international charity, within a UK wide product marketing team, at a technology focused PR agency and as Head of External Relations at a not for profit organisation.


Hayley loves to connect with people and gets a real buzz from seeing the difference that marketing can make. Whether it's working with businesses that need to create a marketing presence for the first time or those who need additional bolt on marketing services, Hayley loves to get stuck in.


Get in touch with Hayley on Twitter or Linked In.


Katherine Hesketh - Marketing Executive

Katherine is a diploma qualified digital marketing specialist. During her career, she has worked both agency and client side, so knows only too well the challenges and opportunities faced by both


After graduation, she began her career in educational publishing before joining a specialist consultancy responsible for producing educational resources for a range of clients. A new adventure took her over to Sydney, Australia where she primarily worked for a global asset management company, in a purely online role. Returning to the UK she joined a specialty insurer and reinsurer in an online communications role.

She has had a love of all things online for her whole career. She prides herself in being able to get her head around the techy stuff, and loves the challenge of being able to translate it into easy-to-understand business solutions. She also believes that the foundations that she learnt in print and offline publishing enables her to truly get to grips with the whole marketing and communications journey. 


Get in touch with Katherine on Twitter or Linked In.


Dawn Riggett - Marketing Executive

Dawn joined Keystone Marketing after leaving the corporate world, where she was a highly successful and professional Marketing Manager and Business Development specialist. Dawn has over 11 years’ marketing experience and knowledge in SMEs and FTSE 100 companies. She is an expert in developing and implementing compelling marketing strategies and campaigns, on and offline, to fit any budget!


As part of Keystone, Dawn focuses on helping SMEs achieve their marketing and development needs. Specialising in project delivery Dawn loves the complete campaign management journey, working to agreed goals and targets with the client. Dawn is CIM Marketing qualified with a Diploma in Digital Marketing, a Diploma in Social Media with a degree in Business Studies. 


Get in touch with Dawn on Twitter or Linked In.


Natalie Primavera - Marketing Assistant

In 2016, Natalie graduated from Leeds Beckett University with a First-Class Honours degree in Sport Business Management. Her degree provided Natalie with a broad understanding of business, ranging from personnel management and professional consultancy to event operations and marketing. Throughout University, Natalie was always busy either with sport volunteering, working as a course representative or organising a variety of university events. Upon graduation Natalie’s hard work was recognized with her being presented the school award for ‘Outstanding Contribution to Sport Business Management’ within her degree cohort.


Whilst studying, Natalie undertook a variety of work experience within sport business including social media assistance for elite sport agencies, and providing event support for an international sporting publication. After undertaking numerous roles, Natalie continuously found enjoyment within marketing, realising it was a career path she would like to pursue in the long-term.


Natalie loves all things social media and is always trying to develop her knowledge surrounding new and exciting online platforms. She is thrilled to be working with Keystone and hopes she can support the team with her relevant work experience and enthusiastic attitude.


Get in touch with Natalie on Twitter or Linked In.

Hayley Williams - Keystone Marketing Cambridge

Hayley Williams, Managing Director




Katherine Hesketh - Keystone Marketing Cambridge

Katherine Hesketh, Marketing Executive







Dawn Riggett - Keystone Marketing Cambridge

Dawn Riggett, Marketing Executive




Natalie Primavera - Keystone Marketing Cambridge

Natalie Primavera, Marketing Assistant

Keystone has been able to help us raise our profile in an engaging and interesting way. The ability to write impactful copy, produce exciting communications and press releases with minimal briefings is exemplary.

Dawn Whiteley, Chief Executive at National Enterprise Network