This winter, residents in East and South Cambridgeshire are able to benefit from a network of Warm Hubs; with messaging, brand identity and launch communications provided by Keystone.
Run within existing community spaces, and coordinated and hosted by trained volunteers, these Hubs provide access to services for those that are perhaps ‘just managing’ with the cost-of-living crisis and who are not necessarily familiar with the systems of support available to them. The idea is to provide access to services at an early intervention stage, to prevent longer term hardship and social isolation.
Our in house team developed a messaging framework for use across the programme, providing a communications toolkit that all funding partners and local Warm Hub venues and volunteers can pick up and use; with assurances as to messaging clarity and consistency. This key messaging flowed into a suite of online and offline materials generated by the Keystone team; including a press release that was distributed to print and broadcast press across the Cambridgeshire region at the end of October.
Calling on our friends at Slade Design for graphic design support, the Keystone collective also worked from this core messaging framework to develop the logotype, associated brand guidelines and a suite of marketing collateral assets to support programme promotions.
We also advised Cambridgeshire ACRE of the extensive benefits of establishing a Facebook page and dedicated hashtag to bring the wider network together. Our work saw us create this new online presence; cultivating its launch content before handing it over to the internal Cambridgeshire ACRE team for future engagement on the channel. Future social media impact has also been ensured with branded design templates and content approaches to help the delivery team showcase the programme during its rollout.
Getting the foundations of a campaign right from the very beginning makes a significant difference to the impact and effectiveness of activity, and we are delighted that we were able to support the Warm Hubs delivery team to set this in place with our strategy, messaging and design services. Get in touch if you have a new campaign that we can help you with too.
We can confirm that nearly 20 Warm Hubs are now operational across East and South Cambridgeshire, with more set to open before the end of the year. You can find out more about this essential programme on the Cambridgeshire ACRE website or on the brand new Facebook page.