A new community engagement campaign is set to run in the Bedfordshire town of Potton this autumn, with communications executed by the Keystone team.
Potton is a thriving town of approximately 5000 residents in the heart of rural Bedfordshire, and Keystone’s work centres on the potential new community facility for the town, Potton Hall for All.
Running from 19th September to 23rd October 2020, the campaign will share more details as to how the funds for the new facility have been identified and asks Potton residents for formal agreement to enable the final funds for the Hall to be secured.
Keystone was chosen to develop and roll out the five-week community consultation during a competitive pitch process run by the registered charity set up to build and run the hall (Potton Hall for All), in partnership with Potton Town Council.
The campaign launches with a stand at the Potton Seasonal Market on Saturday 19th September and includes online and offline communication to residents, as well as dedicated stakeholder engagement activity. The campaign messaging and plans for execution were built following a bespoke workshop with key Potton Hall for All stakeholders; an event facilitated virtually this summer by the Keystone team.
Orchestrating community engagement impact is a core skill at the heart of Keystone’s approach, which was evident to the Potton team during the pitching process. Experience also comes from similar community focussed campaigns delivered for St Neots and Huntingdon Town Councils, as well as Huntingdonshire District Council.