Hayley Williams

Founder & Managing Director

“On a mission to encourage businesses to think about the strategy first, before undertaking marketing activity.”

Keystone was founded by Hayley in 2013 on the back of a long career in both agency and in house marketing roles. Hugely passionate about the impact marketing and engagement principles can make to a business or organisation, Hayley set up Keystone to offer high level marketing expertise to organisations that had no access to it otherwise. Initially starting Keystone as a freelance marketing service, Hayley quickly saw that organisations didn’t always have a strategy to work from. Either that, or they were solely focussed on creating marketing outputs rather than identifying ‘the why’ or building strategies to make activity work to the greatest effect. Hayley pivoted Keystone to embed marketing strategy and community engagement principles into its offer; providing the very best approach to their clients and to achieve the most effective results.

When not working in the business (which she loves!), Hayley likes nothing better than a Friday night gin and adventures with her young family, mixed with a fair amount of running (although in no way as fast as Katherine). Hayley is also a trustee for Hunts Forum and sits on the committee of the Huntingdonshire Chamber of Commerce.

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