“Great things in business are
never done by one person;
they’re done by a team
of people.”

– Steve Jobs

Hayley Williams,

“On a mission to encourage businesses to think about the strategy first, before undertaking marketing activity.”

Keystone was founded by Hayley in 2013 on the back of a long career in both agency and in house marketing roles. Hugely passionate about the impact marketing and engagement principles can make to a business or organisation, Hayley set up Keystone to offer high level marketing expertise to organisations that had no access to it otherwise. Initially starting Keystone as a freelance marketing service, Hayley quickly saw that organisations didn’t always have a strategy to work from. Either that, or they were solely focussed on creating marketing outputs rather than identifying ‘the why’ or building strategies to make activity work to the greatest effect. Hayley pivoted Keystone to embed marketing strategy and community engagement principles into its offer; providing the very best approach to their clients and to achieve the most effective results.

When not working in the business (which she loves!), Hayley likes nothing better than a Friday night gin and adventures with her young family, mixed with a fair amount of running (although in no way as fast as Katherine). Hayley is also a trustee for Hunts Forum and sits on the committee of the Huntingdonshire Chamber of Commerce.

Katherine Hesketh,
Marketing Manager

“Creating marketing activity without strategy, is like building a house without foundations”

Katherine is a diploma qualified digital marketing specialist. During her career, she has worked both agency and client side, so knows only too well the challenges and opportunities faced by both.

After graduation, she began her career in educational publishing before joining a specialist consultancy responsible for producing educational resources for a range of clients. A new adventure took her over to Sydney, Australia where she primarily worked for a global asset management company, in a purely online role. Returning to the UK she joined a specialty insurer and reinsurer in an online communications role.

She has had a love of all things online for her whole career. She prides herself in being able to get her head around the techy stuff, and loves the challenge of being able to translate it into easy-to-understand business solutions. She also believes that the foundations that she learnt in print and offline publishing enables her to truly get to grips with the whole marketing and communications journey.

Outside of the office, Katherine finds herself outnumbered in a house full of boys. She’s often spotted running in and around St Neots. Usually it’s because she’s training for a race, but she’ll admit that sometimes it’s just an excuse to escape another Lego* building session.

*Marketing is Katherine’s forte, Lego is not.

The Keystone Marketing Team worked with us to develop a social media campaign to raise the profile of the successes of an EU funding programme we had been running. They supported us to scope out our requirements, understand our key audiences and consider the overall impact we wished to achieve.

I was very impressed at how quickly Keystone got to grips with a complex project, helping us devise key marketing messages and content for social media posts.

The level of engagement on-line has been far greater than we ever expected and through this work, we have achieved our desired outcome of creating local and national awareness to our programme’s successes.

We would not have been able to achieve this impact without Keystone’s professional support, knowledge and expertise.

Kirsten Bennett

Chief Executive, Cambridgeshire ACRE

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