“A goal without a plan
is just a wish”
– Antoine de Saint-Exupéry
What we do
Our methodology
With a name like Keystone, you won’t be surprised to know that there’s a stepping stones approach to all of our work. We believe that for any marketing activity, the only place you can begin is by defining the strategy. Without this foundation in place, you cannot hope to meet your objectives. Whether you’re trying to grow your community membership, gain more reach for your brand, or bring in more sales leads – at Keystone, our thinking is strategical, not tactical.
Our clients frequently tell us that they often struggle to gain perspective, because they’re just too close to the business or engrained within it. So if you can’t see the wood for the trees, let our marketing consultancy give you a brand new perspective and some fresh thinking.
Bringing strategy, messaging and engagement principles to each and every project.
Define strategy. Develop messaging.
Build materials. Measure the outcomes.
Define strategy.
What?
• Understand who you are, what you do, who you serve
• Determine what you want to achieve
• Audit your current position
• Articulate how you can go further
• Messaging workshops and brainstorms, followed by observation/recommendation reports
• Marketing activity audits
• Wider research (client, employee, sector)
Read more about how we helped other organisations define their strategy in these case studies
Develop messaging.
What?
Cultivate core messaging to convey your business clearly and consistently
How?
• Brand maps
• Marketing strategies
• Campaign plans
• Rebranding
• Content toolkits
Read more about how we helped other organisations develop
their messages in these case studies
Build Materials.
What?
Design and rollout messaging, communications and collateral that expresses your unique position and builds the impact and engagement you need.
How?
• Marketing and communications
collateral and toolkits
• Events
• Websites
in these case studies
Measure Outcome.
What?
Helping you achieve success is fundamental to our work. At the strategy stage we work to help you define SMART goals.
How?
• Post campaign reports
• Detailed analysis including observations and recommendations
Read more about how we helped other organisations achieve
success in these case studies
The team at Keystone Marketing have provided fantastic ongoing support and really focused to understand our target markets. They not only help us with campaigns and activities, but also helped us create a detailed marketing strategy, which is already delivering tangible results.
Bringing strategy, messaging and engagement principles to each and every project.
