Communications and assets to unite a community.
Client: Huntingdon Town Council
Campaigns, Digital, Engagement, Local government, Strategy
The challenge
St Neots Town Council sought community backing for their Neighbourhood Plan in 2016, aiming to build public trust and ensure widespread resident support. After successfully helping St Neots Town Council gain community backing for its Neighbourhood Plan in 2016, Huntingdon Town Council approached Keystone to build public trust and ensure widespread resident support in advance of their referendum. Each town required full community awareness, proactive feedback opportunities, and strong messaging to drive active participation.
Our approach
In both towns, over a significant campaign period, we implemented a proven community engagement framework rooted in clarity and inclusivity, which included:
- Strategically crafted messaging and a community-centric campaign design
- A blend of online and offline tactics—events, stakeholder outreach, toolkits and printed resources
- Sustained engagement through public consultation support and customised campaign activity in the run-up to each referendum
Impact
- St Neots (2016): 93% YES vote in favour of adopting the Neighbourhood Plan
- Huntingdon (2019): 87% YES vote supporting their Plan in the official referendum
- Campaign resources included council toolkits, posters, flyers and ongoing stakeholder liaison
- Evidenced high levels of awareness, understanding and widespread civic participation
