“Power is gained by sharing knowledge, not hoarding it”

– Maria Khan

Blog

What are we doing. thinking and feeling? You’ve come to the right place to find out!

Here we showcase some of the latest news and views – on our work, some amazing lightbulb moments and our views on the wider sector in which we sit (and love). Step inside and have a look…

Effective communication: 7 practical things you can do to win over your stakeholders

Effective communication: 7 practical things you can do to win over your stakeholders

It takes collaboration to successfully complete any community project so ensuring that everyone who is impacted, either positively or negatively, is engaged throughout the lifespan of the work is so important. Based on our extensive experience of communicating with stakeholders for both community and commercial projects, here is our guide to delivering effective stakeholder communications.

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Keystone celebrates double digit anniversary milestone

Keystone celebrates double digit anniversary milestone

It was July 2013 when Keystone’s founder Hayley Williams formally announced her transition to business owner - after a long career in marketing roles supporting multiple corporates and charity organisations. Keystone is well known for our emphasis on strategic...

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CPSL Mind announced as Keystone’s Charity of the Year

CPSL Mind announced as Keystone’s Charity of the Year

It’s our pleasure to announce that Cambridgeshire, Peterborough and South Lincolnshire Mind (CPSL Mind) has been chosen as Keystone’s Charity of the Year. A partnership that will see our team support the fundraising goals of the charity in our local area over the year...

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Cambridgeshire’s Warms Hubs get the Keystone touch

Cambridgeshire’s Warms Hubs get the Keystone touch

This winter, residents in East and South Cambridgeshire are able to benefit from a network of Warm Hubs; with messaging, brand identity and launch communications provided by Keystone. Run within existing community spaces, and coordinated and hosted by trained...

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The Power of a Workshop

The Power of a Workshop

Do any of these statements ring true for you? * I want to set out a clear vision for my project, but how do I bring together the opinions of so many different stakeholders? * Do I still understand my audience well enough to create a new marketing strategy or campaign?...

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Taking inspiration from the campaigns we see around us

Taking inspiration from the campaigns we see around us

We'll all know about them. Theme weeks and campaign months at key points in the year; designed to raise awareness of a key message or cause. Each campaign usually focuses on one central message or call to action, and is driven by an array of marketing tools and...

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A new wildlife programme comes to life thanks to Keystone

A new wildlife programme comes to life thanks to Keystone

A new Heritage Lottery funded wildlife project now boasts a clear marketing strategy, confident brand and exceptional website thanks to Keystone - with our team working this summer to bring this three-year long wildlife project to life. Called 'New Life on the Old...

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The Keystone Marketing Team worked with us to develop a social media campaign to raise the profile of the successes of an EU funding programme we had been running. They supported us to scope out our requirements, understand our key audiences and consider the overall impact we wished to achieve.

I was very impressed at how quickly Keystone got to grips with a complex project, helping us devise key marketing messages and content for social media posts.

The level of engagement on-line has been far greater than we ever expected and through this work, we have achieved our desired outcome of creating local and national awareness to our programme’s successes.

We would not have been able to achieve this impact without Keystone’s professional support, knowledge and expertise.

Kirsten Bennett

Chief Executive, Cambridgeshire ACRE