“Power is gained by sharing knowledge, not hoarding it”
– Maria Khan
Blog
What are we doing. thinking and feeling? You’ve come to the right place to find out!
Here we showcase some of the latest news and views – on our work, some amazing lightbulb moments and our views on the wider sector in which we sit (and love). Step inside and have a look…
Using storytelling techniques to showcase local business successes
As a specialist in community engagement principles and approaches, we know how powerful storytelling can be – not just to tell the tale itself, but to build up deep connections and establish pride too. It is this approach to content writing that we’ve been working on for quite some time, with our friends at Invest in Hunts – the economic development arm of Huntingdonshire District Council.
Navigating the noise: Strategies that will engage your audience with digital marketing
“What can I do to ensure that people see my social media posts?”
This must be one of the questions we get asked the most by our clients. A few years ago, we would have said that the best way to capture attention is to write exceptional and engaging copy, and accompany it with a stunning image. Today, it’s an entirely different story!
Keystone showcases its community spirit as St Neots Festival sponsor for 2024
We are hugely excited to confirm we're sponsoring the award-winning St Neots Festival this year. As a key sponsor at the 2024 event, we're helping to shine a light on the incredible community groups within the town - giving them the opportunity to promote their...
Reflecting on a powerful partnership with CPSL Mind
With a deep love for our local area and clear expertise in community engagement, a chance meeting with CPSL Mind back in 2022 got us thinking about how we could use our skillset to support the work of this fabulous charity on our doorstep. And so a new charity...
Effective communication: 7 practical things you can do to win over your stakeholders
It takes collaboration to successfully complete any community project so ensuring that everyone who is impacted, either positively or negatively, is engaged throughout the lifespan of the work is so important. Based on our extensive experience of communicating with stakeholders for both community and commercial projects, here is our guide to delivering effective stakeholder communications.
Keystone celebrates double digit anniversary milestone
It was July 2013 when Keystone’s founder Hayley Williams formally announced her transition to business owner - after a long career in marketing roles supporting multiple corporates and charity organisations. Keystone is well known for our emphasis on strategic...
Cambridgeshire wide arts programme The Library Presents chooses Keystone as its 2023-26 communications partner
Keystone has won a three-year contract to handle the communications for the flagship Cambridgeshire arts programme, The Library Presents - a longstanding vibrant and inclusive arts programme bringing music, drama, art, dance, storytelling, comedy, puppetry, magic,...
CPSL Mind announced as Keystone’s Charity of the Year
It’s our pleasure to announce that Cambridgeshire, Peterborough and South Lincolnshire Mind (CPSL Mind) has been chosen as Keystone’s Charity of the Year. A partnership that will see our team support the fundraising goals of the charity in our local area over the year...
Cambridgeshire’s Warms Hubs get the Keystone touch
This winter, residents in East and South Cambridgeshire are able to benefit from a network of Warm Hubs; with messaging, brand identity and launch communications provided by Keystone. Run within existing community spaces, and coordinated and hosted by trained...
The Keystone Marketing Team worked with us to develop a social media campaign to raise the profile of the successes of an EU funding programme we had been running. They supported us to scope out our requirements, understand our key audiences and consider the overall impact we wished to achieve.
I was very impressed at how quickly Keystone got to grips with a complex project, helping us devise key marketing messages and content for social media posts.
The level of engagement on-line has been far greater than we ever expected and through this work, we have achieved our desired outcome of creating local and national awareness to our programme’s successes.
We would not have been able to achieve this impact without Keystone’s professional support, knowledge and expertise.
