Establishing a confident brand performance
Client: Applied InsurTech
The challenge
Applied InsurTech had long been focused on delivering smart, specialist software for the insurance sector, but had paid little attention to its brand positioning. After refining their offer as a highly customisable IT solution, the senior team recognised the need to invest in a strong brand identity and messaging to establish themselves as a key player in the market.
Our approach
We immediately understood the position of this highly technical business thanks to our wider work in niche insurance sectors. Our Head of Communications and Head of Creative together designed a step-by-step approach that would help to identify and explain the highly intricate software offer, positioned alongside an identity that stood out in the marketplace. This led to:
- development of a new brand identity
- creation of a messaging toolkit to showcase the business in a clear, consistent and confident way
Impact
Positioning for a niche business doesn’t have to be complicated or hide in the shadows. The Keystone constructed messaging toolkit, and a confident brand identity has given the Applied InsurTech team clarity on their positioning and creative assets to present themselves to clients and prospects alike.
