It’s our pleasure to announce that Cambridgeshire, Peterborough and South Lincolnshire Mind (CPSL Mind) has been chosen as Keystone’s Charity of the Year. A partnership that will see our team support the fundraising goals of the charity in our local area over the year ahead.
Across our whole team, we’ll be drawing on our experience of marketing strategy and community engagement to consult with CPSL Mind’s in house fundraising and communications teams for free; offering them considered advice and fresh perspectives to help maximise their marketing activities and outcomes.
Our new fundraising page on Just Giving will also encourage direct donations to the cause across the year. You can access Keystone’s dedicated fundraising page and make a valuable donation here.
Speaking of the new partnership, Keystone’s Managing Director Hayley Williams said:
“I’m so pleased to have reignited our Charity of the Year initiative. We’ve always gifted time and expertise to help local causes elevate their work, and this renewed annual commitment gives us the opportunity to build a long standing relationship and make a prolonged impact. In the last year alone, CPSL Mind supported the mental health of over 4000 local people. The services provided at a grassroots level really are crucial, and we’re ready to play our part in making a difference in the geographical area in which the majority of the Keystone team live and work.”
Fundraising Manager Gary Sutcliffe and Keystone’s Hayley originally met through a Networking with Purpose Breakfast in the summer of 2022; an initiative developed by Cambridge based social entrepreneur Rachel Hales from Get Synergised. The event was driven to connect businesses, charities and social enterprises for the greater good, and the idea of this new official corporate partnership was developed thereafter.
The first activity that this new partnership will support is the campaign to encourage participation in the 2023 Chiltern 50 Challenge on 23 September 2023. Individuals or teams can raise valuable funds for CPSL Mind by joining their team and walking, jogging or running along historic trails and over rolling hills in the Chilterns countryside.
About CPSL Mind
Cambridgeshire, Peterborough and South Lincolnshire Mind (CPSL Mind) is a dynamic, local charity that supports people in their recovery from mental health problems, promotes wellbeing and campaigns against stigma & discrimination. We believe that no-one should have to face a mental health problem alone. If you are facing difficulties with your emotional or mental health, and are looking for support on your road to recovery, we are here for you. www.cpslmind.org.uk
About Keystone Marketing, St Neots
Our Cambridgeshire based marketing consultancy engages audiences and ignites communities. Helping local authorities and not for profits build closer relationships with their audiences is at the very heart of our business; developing strategy, content and campaigns that strongly engage and inspire action within communities. We are a highly experienced team of community engagement specialists; utilising our experience of marketing strategy to develop campaigns that drive interest, engagement and behavioural change.