A lease of life for the essential family services

Client: Croyden Council

Brand, Engagement, Local government, Strategy

The challenge

Croydon Council is one of London’s largest boroughs, with a population of approximately 390,800 residents and over 6000 staff. With a new family services approach on the horizon, ensuring all stakeholders were identified and engaged with the approach for the service, and its emerging brand, was essential – and the Council knew it needed to bring in some external expertise in stakeholder management and consultation.

Our approach

Deep engagement with internal stakeholders and external partners was achieved through a carefully designed face-to-face workshop for 20+ key contributors – with breakout groups working together to share and capture insights, before sharing back in the wider setting.  We knew this approach would foster rapport among all parties involved in the partnership from the outset and provide a safe space for discussing and debating the project goals.

Impact

The workshop outcomes, presented back to the Council, provided clear observations and recommendations. From these, we were then asked to generate a brand identity for the project we had helped bring to life, which ultimately became known as the Croydon Family Hub. The internal design team was presented with packaged, clear brand identity guidelines, developed with deep co-design principles, which they could then roll out to subsequent project materials.