Brand identity visuals and messaging built with co-design principles at the core.

Client: Merton Council

Brand, Digital, Engagement, Local government, Strategy

The challenge

Merton Council had repositioned their borough-run family services under one umbrella – newly known as the Merton Family Hub – and knew that a tailored brand identity was crucial. The new brand needed to appeal to local residents for greater service engagement and be representative of the borough’s unique diversity.

Our approach

We engaged internal teams, partners, and the local community through thoughtfully designed in-person and online activities, ensuring every voice shaped the creative process. Audience insights guided the development of a clear brand position and bold visual identity for the Merton Family Hub – fully embraced by all, including the Council’s internal comms team, who were equipped with assets and guidance to bring it to life. A targeted campaign plan then supported rollout across Merton’s communities.

Impact

Co-designing the brand through meaningful engagement with internal and external stakeholders led to strong adoption of the Merton Family Hub brand within the council, and high recognition among families seeking support.