Turning specialist insight into broker engagement

Client: Renovation Underwriting

Campaigns, Commercial, Digital, Engagement

The challenge

Renovation Underwriting has a wealth of specialist knowledge to share with brokers, from market insight and product updates to the real-world risks shaping renovation projects.

The challenge was turning that expertise into a regular broker-facing event that felt focused, useful and worth attending. They needed a polished communications journey that could build interest, encourage sign-ups, support speakers and create a stronger live experience for brokers.

Our approach

Keystone identified an opportunity for RU to use its market credibility in a more direct and engaging way with brokers by turning insight into a clear, engaging and well-managed virtual event.

The twice yearly Market Briefing webinars were a strategic recommendation that created a new engagement channel between RU and its broker audience, and one that has gone on to generate significant value.

We work with the RU team to shape the agenda, understand what they want brokers to take away and structure the content around the most useful audience moments. From there, we create the wider campaign journey, including HubSpot invitation emails, reminder emails, registration forms, landing page copy, automations and supporting assets.

We also design and build the PowerPoint presentation for the webinar itself, bringing speaker content together into a polished format that feels on-brand, easy to follow and ready for the live event.

In the most recent Market Briefing, we helped RU evolve the format by making it even more broker focused. We gave the session a sharper editorial structure by reducing the number of internal speakers and introducing an external subject matter expert.

This gave brokers a clearer, more valuable experience: a market update from RU, an independent perspective on project risk and a more interactive discussion around the issues they are seeing in practice.

The change also created space for a more substantial panel discussion and Q&A, giving brokers more opportunity to share views, ask questions and explore practical challenges in greater depth.

Impact

The Market Briefings have become a consistent part of RU’s broker engagement activity, giving the team a structured way to share expertise, strengthen relationships and keep brokers close to the renovation risks, trends and opportunities shaping client conversations.

By combining strategic planning, content development, HubSpot delivery and presentation design, Keystone helps RU turn each briefing into a joined-up communications campaign rather than a standalone webinar with the value extending beyond the live sessions. Each briefing creates expert content that can be repurposed into follow-up communications, thought leadership articles, on-demand viewing and wider broker engagement.