Laying the foundations for future volunteer platform impact.

Client: Support Cambridgeshire

Brand, Campaigns, Digital, Engagement, Nonprofits, Strategy

The challenge

Cambridgeshire’s leading voluntary and community sector support organisations (Hunts Forum and CVVS) were about to launch a new digital platform promoting the local volunteer opportunities on offer from charities and not-for-profits across Cambridgeshire – but they needed our help to cultivate a unique brand identity and clear, to help ensure a powerful launch followed by immediate take-up, as well as clear communication and support tools.

Our approach

From the very beginning, we knew that stakeholder buy-in was key, so we began with a facilitated, interactive half-day workshop attended by both volunteers and representatives from voluntary organisations. The aim was to understand the mindset of a volunteer and to identify the challenges and opportunities when asking people to give up their time.      Workshop insights created a follow-on strategy and fed into a brand new name for the portal, before our in-house creative team rolled out several visual identity concepts for consideration. The chosen brand identity in toolkit format for all to lift and use, and a number of marketing promotional elements were produced to give the team access to key promotional materials for their upcoming event programme.

Impact

To launch the brand, we delivered a coordinated online and offline campaign centred around the message ‘Make Your Mark’, which gained the backing of the Cambridgeshire Mayor and generated significant media coverage through a targeted press release and strategic press engagement.