Right message, right place, right time – that’s my mantra

What do you do at Keystone – and how does that help our clients?

Right message, right place, right time – that’s my mantra for a successful campaign. I focus on helping our clients craft communications that their audiences simply can’t ignore. The end goal is to build real connections that last. We get there by telling stories, creating hooks with authentic messages and producing engaging and rich content.

In nearly all cases, everything that we need to create these communications is already sitting within our client’s organisation. It’s my job to tease it out.

Tell us about the moment you thought: “Yes! This is why I do this job.”

One of my favourite moments in any project is the point where I see the client relax. Witnessing that trust is incredibly rewarding. For me, it’s proof that I’ve built a good relationship, earned their confidence, and given them back the headspace they need to deal with their other projects.

What’s a personality trait you bring to work that doesn’t show on your CV?

When I make a commitment to something, I make myself accountable and I see it through no matter what. Call it stubbornness, grit or dogged determination. If I’ve said I’m going to do something, I will.

What’s one thing clients always appreciate about working with you?

I’ve been called “Keystone’s voice of reason” because of my thorough, thoughtful, and strategic approach. I’ve got an inquisitive mind that explores the beginning and end with problems or solutions, including everything in between. I think I’m the perfect ying to Chantal’s yang.

If you could give one tip to someone choosing a marketing partner, what would it be?

Never underestimate the importance of finding a marketing partner whose personality fits yours. Skills matter, but so do the trust and ease that come from simply getting on well together. With the right chemistry, the relationship feels collaborative – and you’ll bring out the best in each other.