Bringing a national event to an essential business support community.
Client: National Enterprise Network
Campaigns, Digital, Engagement, Nonprofits, Strategy
The challenge
The National Enterprise Network (NEN), the UK’s lead membership body for enterprise support, hosts an annual flagship conference and awards programme aimed at inspiring and connecting sector leaders—from Local Enterprise Partnerships to Growth Hubs. Faced with limited in‑house marketing capacity, NEN needed to elevate delegate engagement, showcase member achievements, and strengthen its position as the national hub of enterprise support.
Our approach
We provided a dedicated marketing manager as the single point of delivery across the event journey over several annual events—owning strategy, messaging, planning, communication and logistics. Working closely with NEN’s conference committee, our team developed a fully integrated marketing campaign, combining clear theme messaging, stakeholder engagement, delegate recruitment, awards promotion and post-event amplification.
Impact
- Delivered consistently rising satisfaction year‑on‑year: with the years we orchestrated, most recently seeing 96% of attendees rating the speakers as Outstanding or Good, with 92% stating they would definitely attend future conferences.
- NEN’s post-conference survey scores improved each year under our management, reinforcing the value of sustained strategic support.
- The conference became the must‑attend annual sector event—strengthening NEN’s brand authority and member engagement.
