A finely tuned process driven by direct customer insight to help a commercial entity grow
Client: ICONI Software
Campaigns, Commercial, Digital, Engagement
The challenge
ICONI Software, a Belfast based provider of programme delivery and case management platforms, needed to raise awareness and showcase the real-world impact of its EU-funded project. With limited internal marketing capacity, they sought fresh, insight-led content that would resonate with both national and local audiences.
Our approach
We grounded the strategy in direct customer insight—with deep interviews and feedback loops revealing how users used and valued the platform day to day. We also built a simple yet powerful content framework focused on case stories and social posts that illustrated real customer journeys. This back-to-basics approach allowed ICONI to tell its story with authenticity and clarity, across owned and earned channels.
Impact
- Engagement metrics on social media and owned channels exceeded expectations, with significantly greater reach and interaction than ICONI’s prior internally led campaigns.
- The content delivered clear, user‑centred narratives that helped position ICONI as a trusted software partner in public sector and EU-funded projects.
- Stakeholder feedback highlighted how quickly Keystone translated complexity into accessible messaging—delivering awareness and trust in equal measure.
