Keystone to tell the story of a £3m investment in Hinchingbrooke Country Park

Earlier this year, Keystone was chosen to lead communications for an exciting local project that will see a £3 million investment made in Hinchingbrooke Country Park. With an emphasis on community engagement, our approach will include the development of a social media campaign and the creation of a promotional film.

Led by Huntingdonshire District Council (HDC), formal plans for the proposed developments are currently being shared in a public exhibition. If planning permission is granted, the construction work is expected to begin in early 2023. The changes to the park will include:

  • a new car park,
  • upgraded footpaths,
  • and new café located at the countryside centre.

As a precursor to the main works, this summer saw four new play areas installed in the park along with specialist, fully-accessible play equipment.

Hinchingbrooke Country Park new play areas, 2022

All photos © Matthew Power Photography

Covering 150 acres, Hinchingbrooke Country Park is a much-loved open space in Cambridgeshire that receives large numbers of visitors throughout the year. Throughout the 18 month project, Keystone will be responsible for a dedicated campaign designed to communicate progress of the work to the public, stakeholders and partners. Local interest is expected to be high, so a clear focus will be on providing timely and high impact social media messages that inform and inspire.

While most activity will be delivered from early 2023 once construction begins, the building of campaign assets has already got underway; with Keystone working to create a unique brand identity for the project and undertaking filming for the promotional video that will tell the story of HDC’s investment in the park.

Example of social media posts promoting the public exhibition about the Hinchingbrooke Country Park Investment programmeThis work was awarded to Keystone following a competitive tender process, led by Huntingdonshire District Council. It is the fourth high profile project the team will deliver for the district council in the last two years, following on from the Reopening Huntingdonshire and Think Local campaigns at the height of Covid, as well as the Godmanchester Mill Steps community engagement project which came to an end earlier this year.

Community engagement campaigns continue to be a core skill for the team at Keystone. During the pitch process for this latest project, our team drew upon a broad range of experience built from wider campaigns delivered for St Neots and Huntingdon Town Councils, as well as regional membership body Cambridgeshire ACRE.