Strategy first, tactics second
For us, it always begins with the same starting point. The Keystone approach is about helping organisations get ready and aim – before they fire.
When you know the notes to sing, you can sing most anything*
Is your brand and strategy driving your marketing to the greatest effect? We can identify the position and drivers at the heart of your business and develop messaging, strategies and materials that better articulate it.
Too often, marketing activity is undertaken without proper thought about why. Diving in head first to the tactics – the email newsletter, the brochure, the leaflet drop – means that you will usually miss or fail to maximise the opportunities. Only when you’re clear on your objectives and priorities are you ready to start thinking tactically.
Our Methodology is clear – we’re confident that projects and campaigns will only deliver the most successful results if they’re designed to sit against the backdrop of a robust marketing strategy.
*Marketing learning from The Sound of Music
We’re experienced in transforming marketing impact and community engagement. If you’re ready to start thinking about your organisation (or initiative) in a new way – let us help you.
Ways we can help you:
Audit your current marketing approach with our independent pair of eyes
Identify your brand position and plan a new marketing direction with our bespoke strategy workshop
Work with you to develop a marketing strategy that matches your growth aspirations
Help you deliver on your existing strategy as an extra pair of hands
We’d held a long term relationship with our previous marketing agency but had felt for some time that the results weren’t cutting it, despite increasing costs. Making the move to another partner, and one that took a completely different approach, was a big step for us, but we liked what Keystone had to say. They showed us that activity on its own wasn’t enough without a thought out strategy and plan of action behind it.
But it wasn’t just words Keystone wooed us with, but action too. In the last 12 months, Keystone has transformed our website and AdWords effectiveness. This is testament to the focus Keystone applied to understand our business, our sector and our commercial needs – asking us key questions and tailoring their advice on the very best marketing approach to make an impact.
Identify your brand position and plan a new marketing direction with a bespoke strategy workshop.